A LONG-TERM VISION FROM A COMMITTED LANDOWNER
The Bradford family has called the estates home for over 700 years and intends to be here for many more. The decision to take forward their proposals was only made on the understanding that J3 is an opportunity to benefit the whole of the local area for generations to come.
The development of the Bradford Estates has been part and parcel of their evolution from the agricultural revolution to the industrial revolution and now the net zero carbon urgency of the present day.
Bradford Estates has an important role in the community to provide the jobs and homes for a net zero future in a new sustainable garden settlement, built to endure.
A NEW COMMUNITY TO MAKE SHROPSHIRE
AND THE WEST MIDLANDS PROUD
New jobs in a range of
regional growth sectors
Hectares of public parks, green infrastructure
and community allotments
Square feet of
Miles of rights of way
for walking, cycling and
1.5 miles to
New educational centres:
1 school, 1 university
New medical centre
supporting the local
A local food centre
& two village centres
32 MW Solar Park
Committed landowner with a long-term vision
As a long term landowner, Bradford Estates was encouraged by Shropshire Council to propose land at Junction 3 of the M54 in their Call for Sites for a new strategic settlement.
We have a long history embedded in the area over centuries. The estates have contributed to the local economy for generations: providing housing and jobs, gifting land for schools and playgrounds, managing its fertile soils for forestry and farming, and supporting local heritage and culture.
Entirely different to a housebuilder, we will prioritise building a new community at J3 with new parks, walking routes, shops, workplaces; not just houses. Informed by land stewardship and care for the environment, we will sympathetically design this new place into our natural landscape of extensive green spaces and water features rather than creating detached, insular housing estates.
Led by The Prince’s Foundation and Building Better, Building Beautiful Commission, we believe in elegant, mixed use, walkable communities which will become the conservation areas of the future.
We are committed to stewarding this vision through the life cycle of development and management of its legacy. Bradford Estates is dedicated to this role including consultation with residents, councillors and others to shape the settlement’s conception at planning stage and beyond.
A better way of living needn’t be a dream. It fits on the map in a real place with real infrastructure. It can be visualised, designed, measured and costed. Through the planning system standards are enforced and promises made binding.