Shropshire’s economy needs to generate new, high skilled sustainable jobs for the future. The county also has an aging
population with many of its younger residents failing to return home after university. Research indicates that this is for two
main reasons. The lack of jobs and the lack of affordable homes.
In an effort to arrest this decline, Shropshire Council is looking at ways of attracting new businesses to the area. Agritec
jobs are being encouraged through the work of Harper Adams University but there are other industrial and commercial
opportunities opening locally. An extensive report has been commissioned to explore the commercial and industrial
opportunities along the M54 corridor and land at J3 has been identified as a possible location for a new technology
The council is also reviewing its Local Plan with a view to allocating land for its future housing needs. This has to be carried
out in consultation with other local authorities in the region taking into account the wider planning needs and is considering
the feasibility of including three thousand homes as part of the J3 site.