J3 will be an exemplar development for sustainable working and living; a place to achieve, connect and thrive.
Bradford Estates is committed to nurturing a successful and sustainable new place at J3 through long-term investment in infrastructure and responsible management and stewardship of the new community. It will strive to design, deliver and maintain a high-quality place where individuals, communities and businesses can flourish.
The vision for the site is of a phased development that will bring forward employment and residential uses in tandem – an integrated and more sustainable approach that is uniquely possible because of the ownership and configuration of the land.
Like the original 19th century garden villages, the inspiration for J3 is the foundation of industry and employment; a holistically designed, healthy place with the right employment, community facilities and range of housing.
Strong cultural, recreational and shopping facilities are proposed within walkable, sociable neighbourhoods. J3 will support initiatives that innovate in terms of mobility, energy, learning and community forming, embracing new ideas and emerging technologies. It will also build upon Shropshire’s landscape and agricultural tradition, including extensive woodland planting and the provision of allotments and orchards for growing food.