THE VISION

Work.

Work

Shropshire’s Economic Growth Strategy aspires to achieve a step change in Shropshire’s economy, in particular supporting higher value jobs and better wage levels....
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Live.

Live

The link between good quality housing and improved health, wellbeing and economic prosperity of communities is well-evidenced and long-established. It is a founding principle...
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Grow.

Grow

J3 will be a flagship for growth of which Shropshire can be justly proud. It will play its part in shaping the Shropshire working and living environment of tomorrow, with sustainability...
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Bradford Estates’ proposals are based on five fundamental aims:

A Lasting Contribution to Shropshire

We recognise that Shropshire is a special county with a proud heritage and our overriding priority is to ensure that the new community we intend to create will make a lasting and sustainable contribution to its future success and prosperity.  

We understand that building much needed homes and employment spaces alone is not enough.  We believe success is about creating opportunities and putting in place the foundations from which a community can grow; a community which positively contributes to its surrounding area as much as it draws inspiration from it. Yet it is also a community which fully embraces the opportunities around enhanced digital connectivity, as well as becoming an exemplar for climate resilience and biodiversity.

An inclusive and collaborative approach

We understand that developments which actively seek to incorporate local knowledge, ideas and aspirations and include the infrastructure, amenities and employment opportunities to support them are the ones which truly thrive as new communities – both in their own right and as part of the wider local environment.  To achieve this we understand the importance of working with local residents, businesses and organisations and welcome all views and insights.

A commitment to quality

This is our home and our legacy, which is why we take quality extremely seriously and expect the highest standards in everything we do.  We have hired specialist consultants across a range of disciplines to ensure we have the best team possible to create the development Shropshire deserves, both aesthetically and economically.  We are here to stay and retain ultimate control of the project over the very long term as one part of a wider estate, we are uniquely placed to ensure that what comes forward meets our own exacting requirements and the needs of the county and neighbouring communities as a whole.

Making the most of our surroundings

We recognise that the site does not sit in isolation: it already benefits from neighbouring villages, towns and RAF Cosford. We want to create a place where people, young and old and from all walks of life can aspire to work, live and visit; integrating the new with existing areas, to create one cohesive community across the wider area.

Garden village principles

The proposal takes inspiration from what has been achieved at projects such as Poundbury in Dorset and will incorporate key Garden Village Principles including:

  • Providing a wide range of skilled local jobs within easy commuting distance of homes.
  • Beautiful and imaginatively designed homes with gardens within distinct neighbourhoods.
  • Combining the best of town and country to create healthy communities.
  • Aiming for a net positive impact on biodiversity.
  • Using zero pollution, zero carbon energy generation and smart technologies to eliminate contribution to climate change.

Please click below to download a Zero Carbon Analysis for J3