A WELL-BALANCED PLACE
DESIGNED TO PROVIDE
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J3 is the place where Shropshire plugs in to the prosperity of the West Midlands and leaves a lasting legacy for future generations. Jobs, training, homes, public transport, community facilities and green space come together in model 21st century villages where carbon emissions are reduced to zero.
OUR PLACE-MAKING PRINCIPLES
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Legacy
Designed respectfully in the
landscape and integrated into
the wider estates.
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Sustainability
Conceived at a scale
to be self-sustaining and
environmentally enhancing.
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Accessibility
Providing safe and walkable
neighbourhoods to promote
wellbeing.
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Inclusivity
Offering a diversity of jobs
and homes for all
stages of life.
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A lasting legacy for Shropshire
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The M54 corridor is a missed opportunity for Shropshire to modernise its economy and upskill its people. J3 takes that opportunity, relieving pressure on existing communities that struggle with bolt-on development.
THE
SPACE FOR
TECH
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The technologies of the future are expanding. They are looking for bases in new countries and new regions. They demand a local talent pool, quality of life for their employees and clean energy to support their environmental commitments. J3 ticks all the boxes.
QUALITY
HOMES MADE FOR EVERYONE
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We are long term stewards of historic estates, evolving every generation, but always remaining true to traditional design principles. We insist on building long-lasting quality homes; that are affordable and accessible for everyone.
Making the most of our surroundings
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Horse riding, cycling, walking, picnics: it’s all possible when we open up private farmland. Areas are set aside for sports pitches and allotments, and Lizard Wood is opened to the public for the first time. Tree planting and restored watercourses will improve biodiversity.
A tradition
of garden villages
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The UK has built garden villages since the Industrial Revolution. J3 continues this tradition of thoughtful design and green spaces, but matched with 21st century practices of sustainability, modern methods of construction and smart technology.
LOOKING
TO
ZERO
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Shropshire is already a leader in solar power. We will harness that expertise and support local industry by investing in solar power for J3 – for its homes, businesses and transport. Electric vehicle charging – powered by the sun – will boost the region’s automotive industry.